Here there everywhere

Droog Design

"The world is intertwined. What happens here, might be relevant there and could resonate everywhere." Droog Lab scans the world for relevant topics and patterns, seeking the broader design relevance of local findings.

From the future of nomadic living to imaginary brands, economic zones and societies, this book is a snapshot of realistic and imaginative findings by Droog in collaboration with designers, architects and thinkers including Winy Maas, Metahaven, Mieke Gerritzen, Erik Kessels, Bas Princen, Diller Scofidio + Renfro and others.

Made in a design team at Thonik


"It's not all about fantasy. It is about carving out a blank space for the unknown, for things which we just don't know the value of yet." – Jurgen Bey


"We were seeking the broader relevance of local findings."
– Renny Ramakers


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