Museum Boijmans Van Beuningen

When type becomes shape

While the logo itself is pretty simple, the distinctive branding is applied to the content of the museum. Thonik developed an identity with a three-lined typeface that interacts with all touch points in the museum and takes on a new appearance in every context.

The identity covers printed matter, multimedia campaigns, online branding and spatial design.

Made in a design team at Thonik


Four invitations of a series of hunderds. If you want to see more of them in detail, click here.


The Marketing & Communication department is 5 minutes away from the museum itself. To the left, to the left. Photo by Thijs de Lange.


Wayfinding in collaboration with Mijksenaar.

Boijmans has an extensive design collection. The Design Column gallery shows relevant works in the context of recent news stories. It is updated every three months. The sign on the wall can change with it. Photos by Lotte Stekelenburg.


Web app in collaboration with Lotte Meijer. It includes multi media tours and a Q&A.


Photo Maurice Boyer


Department store The Bijenkorf often offers its shopwindows to Boijmans. In this case to pay attention to The Art of Fashion.


Billboard at Leidseplein, Amsterdam. Wall sticker and columns at Central Station, Rotterdam. Photos Thijs de Lange.


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