Museum Boijmans Van Beuningen
When type becomes shape
While the logo itself is pretty simple, the distinctive branding is applied to the content of the museum. Thonik developed an identity with a three-lined typeface that interacts with all touch points in the museum and takes on a new appearance in every context.
The identity covers printed matter, multimedia campaigns, online branding and spatial design.
Made in a design team at Thonik